This is one of the top answers on why art doesn't sell even though other artists are selling at that same price point. You have to find the right spot for your art. Your pricing has to fit the level of your talent, the position of your brand and the materials used in the work.
There are tons of links online with information on how to price your work, but before getting lost in the sea of information, I would like to share a couple of tips.
You have to be able to pay for the materials used. The price of your artwork has to take into consideration the cost of the canvas, the paints, brushes, paper, pencils, markers and anything else that goes into the art.
How long did you take in painting this particular piece? If you sell a painting for $1,000 and it took you 2 months to paint it, then you've earned $500 a month minus materials. Keep track of your time, and if you intend to one day earn with your art enough to leave a traditional job behind, then time control becomes important.
Who are you selling to, who's coming to your shows, who is your client? What price ranges can they afford? I've been at group art shows where people are there to drink, have fun and art is part of the atmosphere. It's tough to sell a $5,000 piece of art at a setting like that.
There are other elements that come into play when pricing your work so take your time, talk to other artists and ask their opinion. You are going to get it wrong, there's no escaping the learning process!
Just remember this: the price you ask for a piece is not its true worth if it hasn't sold at that price. Experiment with your prices, try to start low and as slowly raise your prices as collectors start buying your pieces. Don't start high and then bring down the price because you have rent to pay. It devalues your brand as an artist.
Check out the upcoming events this week as we end January and start February by visiting www.ArtIsKing.org and scrolling down the home page and I will see you there!
(How much to charge for Art)
FREE RSVP, bring a Friend!
Simple questions to ask oneself in determining the worth of your art and the value that it deserves when selling your art. Everyone's prices will always be different, but the process is always the same.
Sunday February 7
Noon - 3pm
Sam Flax South
1745 Peachtree St NE ATL GA
BRING YOUR SKETCHBOOK! All our meetups start with a sketching session. Bring your Black Books, sketchbooks, notebooks and whichever medium your prefer, and create! Plus if you arrive early, DTM and other professional artists will review your portfolio.
Open roundtable discussion sharing info, resources and art life advice to bridge the gap between the artist and art business fundamentals to help artists become successful entrepreneurs.